Dynamic pricing in winter sports resorts: No trivial "exercise"

More and more winter sports resorts are implementing dynamic pricing systems to strengthen their profitability. However, the dominant orientation towards demand-dependent sales maximization is not enough. Prices inhibit a large number of different properties, which should be integrated into pricing. And then there is another important ingredient missing from any “normal” dynamic pricing (in other serice industries): limited capacities.

How to violate every rule in pricing behaviour – and get away with it

Recently I traveled to the US to attend an international tourism research conference. I encountered a pricing behavior of the tourism industry which I have been familiar with for some time. However, it has never ever upset me as much as this time (I shall not use the p…o… word in public).