Recently, critical voices have been questioning the role and works of Destination Management/ Marketing Organizations (DMOs). In exaggerated terms one could even speak of an increasing problem of legitimacy, in a sense “Who needs those organizations and why?” But to simply cold-swat DMOs is not the right thing to do. Rather one must question which tasks DMOs should and could take over in the future.
In the past, DMO had a broad foundation of their legitimacy
