14 October, 2019

The future of DMOs - is it in the past?

Recently, critical voices have been questioning the role and works of Destination Management/ Marketing Organizations (DMOs). In exaggerated terms one could even speak of an increasing problem of legitimacy, in a sense “Who needs those organizations and why?” But to simply cold-swat DMOs is not the right thing to do. Rather one must question which tasks DMOs should and could take over in the future.

In the past, DMO had a broad foundation of their legitimacy