Digitization in Tourism – Hold your breath and focus!

Digitization is a multi-layered development in which one easily can lose the overview. However, there are a few clear avenues for entrepreneurial tourism practice that need to be reconsidered, with the primary objective of increasing productivity and earning more revenue: (1) business model configuration (macro level), (2) process design (micro level) and (3) dealing with data (resource level).

Digitization - What is really going on? A sober view of a fascinatingphenomenon

Digitization is on everyone's lips. We are fascinated by all new possibilities and in joyful expectation about what the future may bring. However, and in relation to the data (big data), which we generate and leave behind from all our activities in Cyberspace, there is - and quite rightly - an ambivalent relationship.
In times of such fundamental changes, it is sometimes helpful to leave the drunken astonishment of what is feasible behind and try to understand the events with a sober mind.

Let me try.